Applying the Thinks, Sees, Feels, Does framework helps reveal all of the following except….

Personas (and problem scenarios) are important for establishing a foundation in who your user is and what makes them tick. It does not directly predict what they’re going to buy or use. Answering that question requires a different set up of techniques–creating a value hypothesis and running tests on motivation (all this closely related to the practice of ‘Lean Startup’).