Bridging the Gap between Strategy Design and Delivery | Online Course Support

According to Martin Reeves and Rodolphe Charme di Carlo, in the article “Your Strategy Has to Be Flexible – but so Does Your Execution”, what are some potential traps or drawbacks of having an overly simplistic view of execution? Select all that apply.


Some, but not all things can be measured using number metrics. The authors state the importance of deciding whether the thing being measured is quantifiable or not before setting targets based on metrics alone. For things like culture that cannot be directly measured, one must define what success means when trying to measure them.



Executing strategy produces results. The results lead to insights, which can and should be applied to adjust strategy or execution plans (or both).


Actions that achieve or help achieve the most important goals should be prioritized disproportionately over other goals, and the tools of productivity should not be allowed to get in the way of productivity itself.


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