Online Course Support | Storytelling and influencing: Communicate with impact

A metaphor is a figure of speech used to compare two things, which are different, but have something in common. When is it useful to use one?


Correct! Metaphors show a different scenario far enough away from the subject for the listener to feel less threatened, but close enough so that they ‘get it’.


Correct! Metaphors can be related to something they are already familiar with which makes the new idea easier to accept.


Correct! Metaphors are an excellent way to explain an idea in another way which will be easier for the listener to imagine.

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