Online Course Support | Storytelling and influencing: Communicate with impact

Why would you use a cliffhanger and not finish your story?


Correct. When your audience is guessing the ending of the story, they are engaged – even on an unconscious level, which is the most powerful.


Correct! When you tell a story, you open a loop. It stays open until you close it. They will then want to unconsciously close that loop.

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