Question 3
You’re creating an ad for a boutique smartphone case company called Case. Your target audience is design-conscious people aged 21-39 with an interest in modern art and minimalist home decor.
Your ad creative is a photo of four well-dressed 20s-somethings laughing over coffee, with their Case-covered phones placed on the table. Your copy reads: “These Cases are like War Bonds—An Investment That’ll Last Forever!” Your CTA says “Shop Now!”
Which part of the ad is ineffective?
Correct! The copy about war bonds is geared toward a much older generation. Your target audience with an age between 21-39 likely has no experience with war bonds.
8. Question 8 Which famous luxury brand has created a mobile game called to attract Chinese millennials called H-pitchhh? 1 point a) Guerlain b) Dior c) Hermes
11. Question 11 Markets and Markets identified 3 top players in their 2016 market report. Select the top 3 players identified in that report. 10 points Cisco IBM…
4. Question 4 Take a look at this slide. What needs to be corrected? (select all that apply) 1 point Symbol style consistency Text alignment Font style…
6. Question 6 What language is more appropriate if you want to facilitate decision-making? 1 / 1 point Powerful Cooperative Depends on the context
2. Question 2 Which of the following is NOT a property of P3? 1 / 1 point P3 is a non-traditional project delivery method P3 requires a bankable long-term repayment stream…
7. Question 7 Recommendation is one type of Pull mode of information access. 1 point False True
