Online Course Support | Storytelling and influencing: Communicate with impact

Why is Petty and Cacioppo’s model of persuasion so influential? Select all that apply.


Previously, it is assumed that the audience will simpy sit there and absorb the presented information. Petty and Cacioppo argue that this is not true,


This theory specifies that people are ore likely to engage with the message if it is important to them.


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