Advanced Competitive Strategy | Online Course Support

Which of the following goals are likely to be pursued by firms that engage in a horizontal merger?

 
 
 

This is correct. By merging and therefore working together, one company can profit from the other company’s technological capital.

 
 

This is correct! By merging, there is a higher probability of sharing resources. Thus, economies of scale and scope can be realized.

 
 
 

This is correct. By merging, smaller companies may be able to gain more power and therefore remain legally independent.

 
 
 

This is correct. By merging, one or both companies may access new markets or customer groups which they haven’t accessed yet but the other company has.

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