Bridging the Gap between Strategy Design and Delivery | Online Course Support

Which of the following are components of Thinkers50 award winner and author, Roger Martin’s definition of strategy? Select all that apply.

 
 
 

All definitions of strategy include the answer to the question, “In what playing field/market/battlefield are going to be competing in?” Therefore, this answer is correct.

 
 

and (2) “What management need to be in place for us to win against our competitors in the market we are competing in?”. He states that an organization that cannot answer these two questions has no chance of success. Therefore, this answer is correct.

 
 

Roger Martin’s definition of strategy includes, in addition to the answers to the 3 standard questions of what the goal, market, and the competitive advantage, 2 additional questions: (1) “What management systems need to be in place for us to win against our competitors in the market we are competing in?”

 

 
 

All definitions of strategy include the answer to the question, “How are we going beat our competitors?” Therefore, this answer is correct.

 
 

All definitions of strategy include the answer to the question, “What are we trying to accomplish?” Therefore, this answer is correct.

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