Which incumbent firm is least likely to succeed?
Innovation and adaptability are important. If the firm is too slow to adopt new technologies, they can be displaced, no matter how large and successful they are.
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3: Your company produces a natural cat litter your largest customer segment is high earning baby boomers.Your boss wants to target younger cat owners in the next marketing campaign with your cost effective eco-product.What step in the marketing process are you going to focus on to bring in more business from these younger cat owners❓
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