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Your team is designing shopping cart functionality for an online sporting goods company. You are in the first day of a week-long design sprint, and have just completed a 90-minute time box in which everyone was tasked with creating an end user persona. At the end of the 90 minutes, members of your team have created minutely detailed personas and seem very anxious about the process. What might have gone wrong?
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At a certain phase of the technology lifecycle a dominant design is selected. What do firms generally do after this phase?
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