Given what you heard from Jeroen Tas, the Chief Innovation and Strategy Officer at Philips, what is the single most important thing organizations can do to understand changing markets? Select the best answer.
Jeroen Tas states that his company, Philips listens to what its customers — whether these customers are direct customers or other businesses — are saying daily, and using multiple channels of communication. They use social media channels, and their people who are in direct contact with their customers to talk to their customers.
