Advanced Competitive Strategy | Online Course Support

What factor/factors can let a network technology reach its critical mass faster?

 
 
 
 

This is true. A high consumer base at the initial introduction of the network good can help reach the critical mass faster (given the higher starting point and a given growth rate the critical mass is achieved faster than in a situation with the same growth but a lower starting point).

 
 
 

This is correct. A lower product price can in many cases help reaching the critical mass faster because initially more consumers buy this network good (even those with a lower willingness to pay).

 
 
 

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