What characteristics should the stories that companies tell consumers contain?
A story should be able to create empathy between the target and the product. INTIMACY creates a bond, so it is fundamental for the customer relationship.
Question 8
What characteristics should the stories that companies tell consumers contain?
A story should be able to create empathy between the target and the product. INTIMACY creates a bond, so it is fundamental for the customer relationship.
10. Question 10 Should you use a story at the beginning of a presentation? Why or why not? 1 / 1 point Yes, it allows you to introduce the main theme of…
9. Question 9 Which of the following is NOT true about Cranfield evaluation methodology? 1 point It simulates real document collections. It simulates user queries. It does…
4. Question 4 You’re putting together your focus group report from memory. You think you’ve included all components. You’ve got the Introduction, Background and Methods, Body, Summary of Important Findings…
4. Question 4 Which of the following list the correct steps to use to lookup a value based on a horizontal lookup value and a vertical lookup value? 1 / 1 point …
13. Question 13 Classify the following sentences as N, A, V, or B. In assessing soundness, you may assume commonly known facts. Sao Paulo is in South America, for it…
6. Question 6 Imagine that Bob, at a spaceport, observes Alice flying by to the right in her spaceship at a velocity of 0.9c. When Alice’s ship had been previously…