Fundamentals of Social Media Advertising | Online Course Support

True or false? Ideally, the cookie would function as the memory of the interactions between a website and a person. However, a person may use different computers, different browsers and mobile devices, and cookies don’t work across devices.

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Correct! This is the challenge with using cookies. With that memory intact, navigation would be smoother for the person. The website would know what actions they took, or it might remember settings they like or pages and ads they saw. But people don’t use just one browser for all their interactions with a website.

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