To prepare properly for a meeting you should:

Correct! Although this may seem unnecessary, you are dealing with a living, thinking, feeling person who makes emotional decisions backed by logic. You need to find out what’s really going on for them and waht’s driving them.

Correct! The more you know about their needs and context and the more you include that context in the conversation with your client, the more they trust you. Your unique selling point is your ability to understand them better than they do.