To predict the sales of a certain brand of cheese dip, a retail store manager uses a multiple regression model. Some of the factors he considers and their respective p-values are as below:

To predict the sales of a certain brand of cheese dip, a retail store manager uses a multiple regression model. Some of the factors he considers and their respective p-values are as below:

Brand Awareness: 0.000034; Shelf Positioning: 0.00029; Shelf Life: 0.78; Price: 0.00000095; Package Size: 0.00073.

The significance level for this model is 0.05.

Which of these explanatory variables does not have a significant impact on the response variable?