Yes. Prof. Frumkin warns that because organizational size is easier to measure than the effectiveness of a social impact initiative, successful scale is often interpreted as a proxy for social impact. In fact, scale is a weak proxy for increased impact. Social innovators should be sure that they are achieving social impact before they attempt to scale. In Video Lecture 3.10, Prof. Frumkin invites students to respond to some key questions which will help determine what aspects of a venture are worth growing and why.