When considering data generated through our use of social sites, which of the following statements about “privacy” concerns is/are accurate? Check all that apply.

Often executives and marketers make little distinction between privacy and security, but they are very different issues. Privacy is concerned with our use of the data provided by community members. Data security is different. When you create an “Embrace Social Marketing strategy,” community members are supplying you with private and personal data. They are giving you their email address and password, answering key questions to help you define their needs within the community, and tracking data which monitors every one of their activities on your site – forever. While community members are happy to provide this important relationship data, they do so on the assumption that it will be secure within your site.