Advanced Business Strategy | Online Course Support

In a typical competitive life cycle, what revenue pattern do we see upon introduction of a new product?

 
 
 
 
 
 

At first revenues are low, but as a dominant design emerges the profitability of the industry becomes attractive, and many firms enter the industry until it becomes saturated. Firms then leave, only a few dominant players remain, and the industry enters a steady state as profits stagnate.

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