1. Question 1 An ad agency submits a creative brief to you. It looks almost complete, but it’s missing the single most important benefit of your offer for your target…
9. Question 9 True or false? Emojis can be an effective way to grab their attention and communicate in a casual way. 1 / 1 point True False Correct!…
6. Question 6 True or false? Your objective determines your Key Performance Indicators (KPIs). 1 / 1 point True False Correct! The objective you set will determine the most important…
5. Question 5 True or False: Brand marketers own and set the overall vision of a brand, its personality, and how it is positioned in the market. 1 / 1 point True…
3. Question 3 Which part of your creative brief describes what you’re trying to promote or sell? 1 / 1 point Objective Proof point Deliverable Offer Correct! Detail what you…
2. Question 2 You need someone to track, analyze, and report on marketing campaigns to evaluate their success and determine best practices. You’re looking to hire a: 1 / 1 point Copywriter…
7. Question 7 When running an ad on Facebook, you can choose to have your ad shown in which of the following locations? (Select all that apply) 1 / 1 point Instagram…
5. Question 5 Brady is looking to advertise a new job opening at his company and is not having much luck on traditional job posting sites. To expedite the process…
1. Question 1 The section where you write clearly and concisely what you want people to understand and remember about your offering is which component of a social media ad?…
10. Question 10 Twitter’s Card ad formats are specific image or video ads that drive users to take a certain action. Which of the following formats do Card ads come…
