4. Question 4 Which of the following is not a best practice during an interview aimed to understand customer needs? 1 point Ask about future behavior rather than current…
1. Question 1 Which of the following is true: 1 point Early Adopters buy products for the prestige of owning them Early Adopters adopt technologies before Innovators …
10. Question 10 Discovery Driven Planning can be a critical planning tool because it: 1 point Gives you a quantitative tool for analyzing your enterprise Forces you to…
9. Question 9 Which of the following is not a step in Discovery Driven Planning? 1 point Benchmark assumptions Identify customer segment Build a reverse income statement…
6. Question 6 Which of the following best describes a “disruptive” entrepreneurial strategy? 1 point Developing new products to replace those of the incumbent Creating new market spaces…
3. Question 3 True or False? The marginal increase in percent of customer needs identified generally decreases as the number of one-on-one interviews increase 1 point True False
2. Question 2 Which of the following describes the correct sequence of identifying customer needs through user research? 1 point (1) Gather raw data from customers (2) Interpret the…
8. Question 8 What was concluded from the study of products on quirky.com? 1 point Marketing of a product is not an accurate predictor of sales rate Quality…
7. Question 7 What are the three key variables in the VIDE model? 1 point Idea, Design, Execution Internal factors, Development, External factors Innovation, Development, Execution …
10. Question 10 A tournament where a large number of raw opportunities are generated, then a series of development steps are applied, and ultimately the exceptional opportunities are identified, is…
