1. Question 1 Complete the two-sentence pitch: For the target audience who _____ the product name is a product category that offers a benefit. Unlike competitors or substitutes we _____….
8. Question 8 When developing underlying assumptions involved in an entrepreneurial venture, what are the four key categories that assumptions fall into? 1 point (1) Customer value (2) Technology…
7. Question 7 The most effective approach to idea generation is: 1 point Having individuals work independently, then gathering as a group to discuss ideas Gathering as a…
4. Question 4 Which of the following is not a best practice during an interview aimed to understand customer needs? 1 point Ask about future behavior rather than current…
1. Question 1 Which of the following is true: 1 point Early Adopters buy products for the prestige of owning them Early Adopters adopt technologies before Innovators …
10. Question 10 Discovery Driven Planning can be a critical planning tool because it: 1 point Gives you a quantitative tool for analyzing your enterprise Forces you to…
9. Question 9 Which of the following is not a step in Discovery Driven Planning? 1 point Benchmark assumptions Identify customer segment Build a reverse income statement…
6. Question 6 Which of the following best describes a “disruptive” entrepreneurial strategy? 1 point Developing new products to replace those of the incumbent Creating new market spaces…
3. Question 3 True or False? The marginal increase in percent of customer needs identified generally decreases as the number of one-on-one interviews increase 1 point True False
2. Question 2 Which of the following describes the correct sequence of identifying customer needs through user research? 1 point (1) Gather raw data from customers (2) Interpret the…
