Brand & Content Marketing

6. Question 6 What is inverted pyramid style in journalism? 1 point   a) Top heavy news story (the beginning contains the important information)   b) Bottom heavy news story…

5. Question 5 The New York Times is a subscription-first newspaper. True or false? 1 point   a) True   b) False

4. Question 4 Who bought (and saved) The Washington Post in 2013? 1 point   a) Rupert Murdoch   b) Elon Musk   c) Jeff Bezos

2. Question 2 Which of the following traits are essential when producing brand journalism content? 1 point   a) Several channels   b) Creativity   c) Verification

1. Question 1 Free media coverage for relevant brand content is called… 1 point   a) Earned media   b) Owned media   c) Liquid space

9. Question 9 What should be the primary definition of your online brand content narrative? 1 point   a) Quick   b) Relevant   c) Visual

2. Question 2 What approximate percentage of online users use ad blockers to avoid more interruptions ? 1 point   a) 10%   b) 30%   c) 60%

8. Question 8 What is the most effective way of creating a valuable connection with a future customer? 1 point   a) Producing expensive and high budget content marketing which…

6. Question 6 Which is the main reason behind audience fragmentation, from a media business perspective? 1 point   a) Political polarization   b) The digital divide   c) The…

5. Question 5 Product-centered marketing defines brand content, while user-centered marketing describes advertising. True or false?   1 point   True   False