LinkedIn’s progress bar when you complete your profile is a form of gamification. True or false?
9. Question 9 LinkedIn’s progress bar when you complete your profile is a form of gamification. True or false? 1 point a) True b) False
Which famous luxury brand has created a mobile game called to attract Chinese millennials called H-pitchhh?
8. Question 8 Which famous luxury brand has created a mobile game called to attract Chinese millennials called H-pitchhh? 1 point a) Guerlain b) Dior c) Hermes
Approximately how much branded content and games are viewed or enjoyed through smartphones?
6. Question 6 Approximately how much branded content and games are viewed or enjoyed through smartphones? 1 point a) 80% b) 55% c) 30%
Gamification is more about keeping attention than attracting attention. True or false?
5. Question 5 Gamification is more about keeping attention than attracting attention. True or false? 1 point a) True b) False
Content curation is:
3. Question 3 Content curation is: 1 point a) ) Adding your own voice and value to a handpicked collection of content, gathered from a variety of sources that…
There is only one age demographic group where roughly half of its population reads a daily newspaper:
9. Question 9 There is only one age demographic group where roughly half of its population reads a daily newspaper: 1 point a) 20-25 years old b) 65…
Which of the following is NOT true about journalism today?
8. Question 8 Which of the following is NOT true about journalism today? 1 point a) Editors in chief have less power than 15 years ago. b) Stories…
In journalism, ‘convergence’ means:
7. Question 7 In journalism, ‘convergence’ means: 1 point a) Sharing facilities, resources, staff or content b) Media concentration c) That the content of one newspaper is…
Content syndication is an agreement by which an independent agency produces content for a big company inside their offices. True or false?
3. Question 3 Content syndication is an agreement by which an independent agency produces content for a big company inside their offices. True or false? 1 point a) True…
A very high percentage of people get news online, but the conversations about the news are still predominantly offline. True or false?
10. Question 10 A very high percentage of people get news online, but the conversations about the news are still predominantly offline. True or false? 1 point a) True…
