1. Question 1 Which Facebook campaign objective should be selected to generate sales on a website or app? 1 / 1 point Traffic Awareness Reach Conversions Correct! The Facebook Conversion…
7. Question 7 If you’re doing a split-test, which variable should you change if you want to see whether one image-text combination gets more leads than another? 1 / 1 point Creative…
5. Question 5 Which bid strategy tells Facebook to bid with the goal of getting you the lowest possible cost per desired action, while also spending your entire budget by…
4. Question 4 Let’s say you have an expected revenue of $100,000. With the Rule of Thirds in mind, what should your upper limit for advertising spending be in dollars?…
3. Question 3 Which type of budget in Ads Manager lets you control how much money you spend on each ad set? 1 / 1 point Lifetime Budget Campaign Budget Optimization Ad…
7. Question 7 If you’re doing a split-test, which variable should you change to compare how effective your ads are at reaching different demographics? 1 / 1 point Creative Placement Audience Delivery…
6. Question 6 Which bid strategy is best for maximizing the number of outcomes for your budget, while keeping the average cost per outcome below a certain amount? 1 / 1 point …
2. Question 2 A new mattress company is trying to introduce itself to customers that are likely to be interested in and remember them. Which objective should the nonprofit apply?…
1. Question 1 Which Facebook ad campaign objective group includes objectives to create initial awareness of your brand? 1 / 1 point Awareness Consideration Conversions Traffic Correct! The awareness objective…
10. Question 10 True or False? Ads Manager’s Engage Customers section is where you can create a “catalog” of all your products. 1 point True False
