Advertising with Facebook | Online Course Support

A local bookstore has been in a town for thirty years, owned by one family. The daughter is now taking over the business. She has plans to upgrade the store’s website and create a social media presence for it. They already have a massive list of customers stored in their internal database from sales tracking and newsletter signups.  How could they easily begin targeting their audience online using Ads Manager?

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3. Question 3 A local bookstore has been in a town for thirty years, owned by one family. The daughter is now taking over the business. She has plans to…

Advertising with Facebook | Online Course Support

An apparel company known for its line of t-shirts and hoodies is trying to boost an accessories line it launched last year, but they can’t seem to get it to pick up. They know they have sales, and they know they have visitors to the product page, but they can’t connect the two, and retargeting their core audience doesn’t seem to be working. They recently installed the Facebook pixel on the website. What are all the events they can now track?

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2. Question 2 An apparel company known for its line of t-shirts and hoodies is trying to boost an accessories line it launched last year, but they can’t seem to…

Advertising with Facebook | Online Course Support

Which variable in a split test compares how effective your ads are at reaching different audiences or demographics?

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8. Question 8 Which variable in a split test compares how effective your ads are at reaching different audiences or demographics? 1 / 1 point   Placement Audience Delivery Optimization Creative    …

Advertising with Facebook | Online Course Support

A retailer is opening a new store and wants to optimize towards generating more physical store visits to the new location to claim exclusive offers. Which objective should the retailer apply?

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2. Question 2 A retailer is opening a new store and wants to optimize towards generating more physical store visits to the new location to claim exclusive offers. Which objective…

Advertising with Facebook | Online Course Support

Which variable in a split compares how your ad performs with a video asset versus an image carousel, or with any other differentiation in ad-level adjustments?

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8. Question 8 Which variable in a split compares how your ad performs with a video asset versus an image carousel, or with any other differentiation in ad-level adjustments? 1 / 1 point…

Advertising with Facebook | Online Course Support

If you’re doing a split-test, which variable should you change to test whether it’s more effective to optimize for impressions, leads, link clicks, or other options?

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7. Question 7 If you’re doing a split-test, which variable should you change to test whether it’s more effective to optimize for impressions, leads, link clicks, or other options? 1 / 1 point…

Advertising with Facebook | Online Course Support

Which bid strategy allows you to set the average amount you’re willing to pay for a desired outcome, like a conversion, on your website?

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5. Question 5 Which bid strategy allows you to set the average amount you’re willing to pay for a desired outcome, like a conversion, on your website? 1 / 1 point   Lowest…

Advertising with Facebook | Online Course Support

Let’s say you’re trying to achieve a marketing goal for app downloads. You want 40,000 people to download the app, which costs $1. You make $0.50 in profits per download. What’s the maximum amount in dollars you can spend on advertising without losing money?

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4. Question 4 Let’s say you’re trying to achieve a marketing goal for app downloads. You want 40,000 people to download the app, which costs $1. You make $0.50 in…

Advertising with Facebook | Online Course Support

A nonprofit is creating a newsletter and wants to optimize towards collecting email addresses to send it to. Which objective should the nonprofit apply?

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2. Question 2 A nonprofit is creating a newsletter and wants to optimize towards collecting email addresses to send it to. Which objective should the nonprofit apply? 1 / 1 point   Brand…