10. Question 10 Which of the following is NOT typical of research done in an advertising context? 1 point a. non-applied research about consumer interests and motivations b….
4. Question 4 Which of the following statements is most accurate? 1 point a. Creative departments are the heart and soul of advertising agencies whereas other departments perform useful,…
3. Question 3 Prior to the creative revolution that took place in American advertising in the 1960s, American advertising tended to be 1 point a. realistic b. truth-telling…
2. Question 2 The document that lays out ideas and plans agreed upon by both the client company (that hires an ad agency) and the ad agency (that produces the…
7. Question 7 What is the essential difference between demographic and psychographic approaches in thinking about consumers? 1 point a. Demographic categories divide consumers on the basis of age,…
5. Question 5 The Old Spice campaign discussed in the video lecture was developed to: 1 point a. expand the consumer base and therefore increase purchases of the brand…
9. Question 9 Which of the following psychographic groups is of LEAST interest to advertisers? 1 point a. experiencers b. innovators c. survivors d. makers …
8. Question 8 Which of the following is NOT characteristic of the psychographic group known as “makers”? 1 point a. do-it-yourself projects b. self-sufficiency c. high degree…
6. Question 6 Which of the following are true statements regarding the Old Spice commercial featuring Isaiah Mustafa “The Man Your Man Could Smell Like?” 1 point a. The…
1. Question 1 Which of the following is NOT one of the “classic functions of an advertising agency” as defined in lecture? 1 point a. creative department b….
