14. Question 14 In week 5 professor Tarakci explained that Kano’s feature analysis discriminates between different needs categories. What is the name of the needs category that provide a real…
13. Question 13 What are the two main challenges for idea management? 1 point How to motivate people to continuously submit ideas and how to increase the acceptance…
9. Question 9 Which of the following are the three measures for divergent thinking? 1 point Creativity, novelty, and usefulness. Variety, originality, and flexibility. …
2. Question 2 Imagine that electronics developer Samsung produces and sells seat-back screens to budget airline Easyjet to install in the chairs of its airplanes for passengers to be able…
27. Question 27 Which network actor bridges unconnected groups, has access to non-redundant information, and can lack social support? 1 point The gatekeeper. The manager. The mediator….
19. Question 19 The designer Coco Chanel built her successful fashion empire using her name. What kind of intellectual property right is appropriate for protecting the use of this name?…
12. Question 12 On which type of creativity do idea management programs rely the most? 1 point Proactive creativity. Contributory creativity. Expected creativity. Responsive creativity.
11. Question 11 Which of the following concepts explains that individuals generally outperform groups in idea generation tasks? 1 point Personality. Intellect. Production blocking. Conflict.
8. Question 8 In the adoption life cycle, there is a ‘chasm’ (gap) between two adopter categories. Which adopter category precedes and which adopter category follows the chasm? 1 point…
5. Question 5 Which of the adopter categories concerns people that can be described using terms such as analytical, supporting evolution, managing risks and motivated by current problems? 1 point…
