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A large hobby company is considering whether or not to launch a new product line. Research indicates the product may have strong payoffs and that its primary competitor is also considering adopting a similar product. How might the hobby company best analyze its options and determine how to move forward?
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What statement does this quote of Guy Kawasaki prove? (choose 2) If we had asked the customers in 1983 what they needed they would have said: “I need a bigger faster cheaper Apple II”. No one would have said: “Give us the cute little graphics toy that was slow; that had no software (thanks to me); that couldn’t use any industry standards; that had a little mouse instead of cursor keys; that had a graphical user interface with a trash in the bottom right corner”. (editor’s note: that’s what Apple did)
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