You are responsible for resource allocation at the headquarters of Fruit4Every1. Your CEO is worried about the company’s future growth potential. She has provided you additional funds of 30. Without knowing the returns to your investments for each business, which 2 of the below businesses would you be most keen to fund?

Your CEO is keen to explore, i.e. invest in new but uncertain opportunities. The returns may turn out to be good, or bad. In the Synergistic Portfolio Framework exploration is lowering the threshold of acceptance (i.e. the diagonal). This business has incoming benefits of 20 and outgoing benefits of -30, hence the total benefits are -10. Of the four businesses listed here, no other business has higher total benefits. In other words, no other business is closer to the diagonal. Hence, of the four businesses listed here, you would be keen to fund this business

Your CEO is keen to explore, i.e. invest in new but uncertain opportunities. The returns may turn out to be good, or bad. In the Synergistic Portfolio Framework exploration is lowering the threshold of acceptance (i.e. the diagonal). This business has incoming benefits of -20 and outgoing benefits of 10, hence the total benefits are -10. Of the four businesses listed here, no other business has higher total benefits. In other words, no other business is closer to the diagonal. Hence, of the four businesses listed here, you would be keen to fund this business