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Why is having dynamic capability critical to success in the pharmaceutical industry?
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Scenario: Alice Yu, as an employee of a large multi-national IT company, could see that the company’s processes were harming customers’ businesses and in the long term the IT company. Alice’s boss was happy for this to continue even after it had been brought to his attention many times as it did not affect his position. Alice told her boss that she had heard that a customer was going to sue for damages (although though this was a lie). Alice’s boss started to fix the problem immediately.
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