Online Course Support | The Business of Social

When using metrics to measure success in social, which of the following would be most appropriate for measuring the success of the content syndication of a video? Choose one.


In social, return on investment is not necessarily right for everything. It’s important to match the correct metric with the appropriate program. For a video, measuring complete views would provide deeper insights than simply total views or shares. For articles, a complete read might be measured by time, e.g. if a viewer stays on the article for 30 seconds or a minute.

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