Online Course Support | The Business of Social

What are performance funnels?


The performance funnel is designed to track the consumer journey from total market to product purchase. We create it by documenting the major steps a prospect needs to take to become a customer. We start with the total size of the market and the percentage we are likely to impact on social. We then move from the total social marketing into the consumer journey when they are attracted to our social offering. Each step represents a significant movement from prospect to customer.

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