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Snacker Crackers is studying the impact of an advertising campaign for their multigrain product line. Without the ad campaign, their sales in October were 80,000 boxes. With the ad campaign, sales fell to 70,000 boxes in November. Historically, October represents 15% of their annual sales and November represents 5%. What is the lift for their advertising campaign?
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In deriving the Lorentz transformation equations, we started by considering an event (a flash) that occurred at some time tB and at the location xB = 0, i.e., the location of Bob’s spaceship (with Bob moving to the right at velocity v from the perspective of Alice). We then wrote down the invariant interval equation for this situation. What form did this equation take (where the A and B subscripts represent Alice’s and Bob’s coordinates, respectively)?
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