Module 4 Quiz Digital Marketing Analytics in Theory

ByAdmin July 5, 2021July 5, 2021

Module 4 Quiz Digital Marketing Analytics in Theory

1. Ease of use is an example of what kind of metric

1 point

Personal

Conditional

Efficient

Consistent

1. Which of the following is a personally determined, subjective metric

1 point

Capability

Ease of use

Effectiveness

Efficiency

2. Kaushik’s 10/90 rule states 90% of a company’s analytics budget should be spent on what?

1 point

Point Solutions

Analysts

Analytic Tools

Enterprise Platforms

3. What is the first, most entry level of digital marketing maturity according to BCG?

1 point

Connected

Multi-Moment

Emerging

Nascent

4. How might a company see benefits of digital marketing maturity?

1 point

Revenue growth

Reduction of costs

Both A & B

None of above

4. Revenue growth and reduction of costs are benefits of digital marketing maturity. They are examples of:

1 point

Effectiveness

Organizational Collaboration

Efficiency

Both A & C

5. Which privacy regulation blocks and deletes cookies on both desktop browsers and mobile device browsers?

1 point

California Consumer Privacy Act

General Data Protection Regulation

Intelligent Tracking Prevention

6. Which of the following can analysis gadgets help provide? Select all that apply.

1 point

Experimentation/testing

Competitive intelligence

Outcome analysis

Attribution Modeling

7. Which analytic tool can handle the highest amount of data?

1 point

Analysis Gadgets

Point Solutions

Data Density

Enterprise Platforms

8. Ease of use and data density are utilized on the data visualization tool market chart to help analysts decide what?

1 point

Where to work

What computer to use

What analytic tools to use (and not use)

9. It is more valuable to adopt a framework for how to think about the analytics market than it is to know about top rated analytics tools.

1 point

True

False

10. The analytics tool Tableau is easy to use and can handle a great deal of data. Many may say that it is their “go-to” tool which can handle most of their visualization needs. Based on this statement, which quadrant of the data visualization tool market chart would Tableau be found?

1 point

Upper right

Lower left

Lower right

Upper left

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Module 4 Quiz Digital Marketing Analytics in Theory

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