Yes! This experimental approach to strategy execution is exactly what Lewin meant by learning in action or, as he put it, ‘action research.’
Yes! Strategy is not only about adapting to external technical, economic or legislative demands. It is also about assessing the capabilities and motivations within the organisation. It involves taking the capabilities and motivations into account when considering whether a strategy is implementable. This means building such considerations into the development of strategy itself.
Yes! Strategy execution involves addressing the perspectives, motivations and capabilities of those involved, as well as all the organisational conditions required to ensure strategy is effectively implemented, and sustained over time.