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Imagine you run a higher-end, fast food chain that emphasizes freshness. You rely on various suppliers for everything from paper goods to food products. These same producers sell to other fast food chains and markets. For some items, such as paper goods and dry goods, you have several supplier options. For other items, such as ketchup and soda, getting the name brand matters to your customers. For still others, such as organic produce and meats, you rely on a few select suppliers. What might an analysis of the power of suppliers reveal?
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The traits of each brand How each product is packaged The price each brand charges What the current marketing budget is for each brand