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Which of the following is a type of service failure?
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Why is it challenging to evaluate marketing options?
It is hard to measure return on investment. Marketing decisions are usually made in isolation Chief marketing officers and chief financial officers don’t see things the same way. Marketing managers…
A musuem which has no marketing services nor gives attention to visitors, but focuses on the greatness the works of art…
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What is the relationship betwen brand personality & brand equity ?
A carefully constructed brand personality increases the value of the brand.