Agile Meets Design Thinking | Online Course Support

Imagine you’re exploring medical business practices for self-employed doctors and are developing the following persona: Dave the Doctor has been a general surgeon for 15 years. He opened his own practice right after he finished his residency. It was difficult at first to get referrals, but his practice is thriving now.


This is too general and doesn’t help bring Dave to life. Stating his exact age might help make Dave seem more real. Watch the “Demo: Drafting Personas” video to review.

Similar Posts