Final Quiz of Intro to International Marketing

ByAdmin August 20, 2021

Final Quiz of Intro to International Marketing

Place, People, Price, and Promotion

Place, People, Price, and Product

Price, Promotion, People, and Plan

Product, Price, Plan, and Promotion

Product, Price, Place, and Promotion

the addition of a market abroad as an extension of domestic marketing

localizing multiple Noon Nopi levels of many different consumers across countries

unifying different markets into one Noon Nopi

extending our Noon Nopi to other countries

all of the above

Near-sightedness

Inability to Separate Results and Process

Poor Business Definition

Thinking of Long term gain over Short Term risk

May be an unintentional result of too much Success

Vision – Strategy – Action

Action – Vision – Strategy

Strategy – Vision – Action

Strategy – Action – Vision

Action – Strategy – Vision

Changing flights on a long trip.

A science fiction movie.

Bridging of domains to cope with change.

Not related to cross-industry innovation

All of the above

Always leads to higher innovation results

Always leads to lower innovation results

Is optimized by balancing the increased novelty and the decreased absorptive capacity

Is negatively related to novelty of an innovation

Is positively related to the absorptive capacity of an innovation

Because it is required by law

To help identify and differentiate a product

To lower marketing costs

To create point of parity

None of the above

Similar Noon Nopi of the brand equity per country or region

Black Markets

Confused buyers if brands formerly had different names

Low application costs of standardizing brands across countries

Risk of trusting business partners

brands are inexpensive to manage

create preferential demand

develop a personality for consumers’ home countries

Brand is your product or company’s name

always create only positive associations

Individualism-Communism: : “Me” versus the “We”

Power distance : Avoidance of power

Masculinity-femininity : Differentiated gender roles

Uncertainty avoidance : Pursue evident goals

Indulgence versus Restraint : Emphasis on education

Final Quiz of Intro to International Marketing

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