End of course assessment of Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
That is correct. Before you work through the stages of the marketing and sales cycle of your business, the first step is to identify an overall goal (or goals) and defined measurable objectives that are specific to your business and growth strategy.
That is correct. This approach explicitly demonstrates and uses their high quality product range and reputation – their unique selling point. This would broaden the awareness of her brand, and also clarify why prospective customers should choose it.
That is correct. Yolanda’s team could raise awareness of their brand by associating it with high-value building work. This would suggest they were a preferred partner in these projects and encourage new customers to make the same choice.
That is correct. Long-form tools are used to communicate detailed content to your target customers (for example, articles or blog posts).
That is correct. This is the first stage of her Sales Funnel calculation.
That is correct. This is the second stage of her Sales Funnel calculation.