You are trying to maximize CLV based on the following information. How much should you spend on marketing and retention (R) to maximize CLV?
$1.00
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In January, 300 people sign up for a dance studio membership. What is the present value of total net profit from January to May for this cohort of dancers?
$124,789.50 $45,000.00 $225,000.00 $10,804.50
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In June, Sharp internet services had 10,000 customers. What is the present value of total net profit in September?
$210,937.50 $158,203.13 $375,000.00 $281,250.00
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