1. Question 1 Which of the following is NOT one of the “classic functions of an advertising agency” as defined in lecture? 1 point a. creative department b….
1. Question 1 One of the most important methods of understanding how ads mean what they do to us is called 1 point a. symbolism b. synergism…
7. Question 7 The lecture argues that 1 point a, there is often a high degree of agreement between insider (i.e., people who produce ads) and outsider (i.e., people…
4. Question 4 According to Professor O’Barr, the most important author of the meaning of a commercial is: 1 point a. the creative team that produced the commercial …
9. Question 9 Fouquet’s representation of the Virgin Madonna and Child Jesus demonstrates that 1 point a. the shock value of showing the Virgin’s breast and the child’s penis…
6. Question 6 One of the important strategies for understanding the meaning of the Lascaux cave paintings in France (prehistoric drawings of animals on the cave wall) is unavailable to…
10. Question 10 The Australian Aboriginal art piece, Emu Dreaming, teaches which of the following cautionary messages about interpreting the meaning of advertisements: 1 point a. cultural symbols, and…
8. Question 8 The most important lesson that Las Meninas, the beloved painting by Spanish artist Diego Valezquez, teaches us about interpreting advertisements is: 1 point a. the conventions…
2. Question 2 Select the best answer from the list of choices below. According to Judith Williamson (author of Decoding Advertisements, 1978), many ads 1 point a. are ideological…
5. Question 5 The Peter Pan commercial is 1 point a. racist because it uses the dominant color scheme of black and white b. ideological because it promotes…
