19. Question 19 The designer Coco Chanel built her successful fashion empire using her name. What kind of intellectual property right is appropriate for protecting the use of this name?…
12. Question 12 On which type of creativity do idea management programs rely the most? 1 point Proactive creativity. Contributory creativity. Expected creativity. Responsive creativity.
11. Question 11 Which of the following concepts explains that individuals generally outperform groups in idea generation tasks? 1 point Personality. Intellect. Production blocking. Conflict.
8. Question 8 In the adoption life cycle, there is a ‘chasm’ (gap) between two adopter categories. Which adopter category precedes and which adopter category follows the chasm? 1 point…
5. Question 5 Which of the adopter categories concerns people that can be described using terms such as analytical, supporting evolution, managing risks and motivated by current problems? 1 point…
4. Question 4 Which term best describes an innovation that concerns change in a component without changing how a system is configured? 1 point Architectural innovation. Disruptive innovation….
1. Question 1 What is the most important shortcoming of the following description of innovation? “Innovation is the act of introducing a new device, method, or material.” 1 point …
28. Question 28 What are the three components of creativity, according to Amabile (1983)? 1 point Expertise, variety and extrinsic rewards. Expertise, creative thinking skills and motivation. …
26. Question 26 Which of the following is a typical characteristics of a social network? A social network is generally: 1 point Stable. Informal. Goal oriented. …
25. Question 25 When two actors in a network go to each other to seek advice this is represented by the key network feature of: 1 point Exchange. …
