Which of the following is NOT one of the “four Cs” of pricing?
4. Question 4 Which of the following is NOT one of the “four Cs” of pricing? 1 point Collaborator factors Competitive factors Convenience Ceiling
In the example in Question 1, what is the retailer’s “mark up” (rounded to the nearest whole percentage)?
2. Question 2 In the example in Question 1, what is the retailer’s “mark up” (rounded to the nearest whole percentage)? 1 point 55% 44% …
Assume you produce a product that sells at retail for $120. You have negotiated a 40% retailer margin and you have set a 35% target gross margin as the brand owner. What is the maximum cost of goods for your product to sustain that target gross margin?
1. Question 1 Assume you produce a product that sells at retail for $120. You have negotiated a 40% retailer margin and you have set a 35% target gross margin…
“SG&A” stands for:
3. Question 3 “SG&A” stands for: 1 point Sales, Guarantees, and Attributes Selling, General, and Accounting Stock, Grade, and Administrative Sales, General, and Administrative
Which of the following benefits can a start-up offer to a potential sales partner?
8. Question 8 Which of the following benefits can a start-up offer to a potential sales partner? 1 point Revenue All of these are true Brand attributes…
Assume you advertised a $50 version of your product alongside a $100 version of your product. If your goal was to increase sales of the $100 version, which of the following strategies should you employ according to the “compromise pricing” principle?
5. Question 5 Assume you advertised a $50 version of your product alongside a $100 version of your product. If your goal was to increase sales of the $100 version,…
Which of the following tools is likely to increase a website’s likelihood of being effectively indexed?
5. Question 5 Which of the following tools is likely to increase a website’s likelihood of being effectively indexed? 1 point All of these are true Mention important…
Which of the following is NOT a main function of search engines?
4. Question 4 Which of the following is NOT a main function of search engines? 1 point Gather all pages on the web (crawling or spidering) …
How is the top of the Media “Food Chain” characterized?
10. Question 10 How is the top of the Media “Food Chain” characterized? 1 point By influential blogs like the Huffington Post that have a large, quick, continuous reach…
What best describes an effective digital market strategy?
3. Question 3 What best describes an effective digital market strategy? 1 point None of these are true A focus on earned media only as customers willingly discussing…
