Advertising with Facebook | Online Course Support

Which ad format is designed to reflect the way people actually consume video—from bite-sized videos they watch on the go, to longer video styles they watch on the couch?

1. Question 1 Which ad format is designed to reflect the way people actually consume video—from bite-sized videos they watch on the go, to longer video styles they watch on…

Advertising with Facebook | Online Course Support

A new menswear brand company delivers a campaign to generate maximum awareness among new potential customers. Which metric should the company use to evaluate the success of the campaign?

8. Question 8 A new menswear brand company delivers a campaign to generate maximum awareness among new potential customers. Which metric should the company use to evaluate the success of…

Advertising with Facebook | Online Course Support

You design a PSA ad for a campaign that raises awareness about the dangers of drunk driving, and your image is a photo of a dead body after a drunk-driving accident. Is Facebook likely to reject this campaign for violating its Ad Policies?

5. Question 5 You design a PSA ad for a campaign that raises awareness about the dangers of drunk driving, and your image is a photo of a dead body…

Advertising with Facebook | Online Course Support

True or False? Facebook machine learning optimizes for image and text ads, so you don’t need to click through the different previews of the ad in different locations to make sure your image looks great in all of them and the most critical information is visible.

4. Question 4 True or False? Facebook machine learning optimizes for image and text ads, so you don’t need to click through the different previews of the ad in different…

Advertising with Facebook | Online Course Support

A new art gallery is opening in San Francisco with a focus on promoting female visual artists and photographers. You’re creating a Core Audience for them. What criteria would you probably choose?

10. Question 10 A new art gallery is opening in San Francisco with a focus on promoting female visual artists and photographers. You’re creating a Core Audience for them. What…

Advertising with Facebook | Online Course Support

As you’re setting up your Ad Set options, like audience, placement, and budget, why should you pay attention to the Audience Size dial and the Estimated Daily Results measure?

7. Question 7 As you’re setting up your Ad Set options, like audience, placement, and budget, why should you pay attention to the Audience Size dial and the Estimated Daily…

Advertising with Facebook | Online Course Support

A local ice cream shop has been using an app-based rewards card for years that their customers can scan at check-out. They want to do more advertising around their new flavors, catering, and apparel online, but are not sure how. What would you tell them?

3. Question 3 A local ice cream shop has been using an app-based rewards card for years that their customers can scan at check-out. They want to do more advertising…