2. Question 2 Assume a market in which one company exclusively produces a certain type of software package. There are three groups of 1000 consumers each in this market: Professionals…
1. Question 1 Can you tick all correct answers? 1 / 1 point Price discrimination can take advantage of the fact that consumers’ willingness to pay differs for the number of units…
6. Question 6 You are currently receiving your electrical power from NEO and have an average yearly power consumption of 1000 units of electricity. Another power company Power-On approached you…
11. Question 11 How can customers decrease their switching costs? 1 / 1 point By buying a house rather than renting it Negotiate portability of specific items like private data, private…
10. Question 10 Imagine you are the CEO of a newly founded network operating company called “Sensaphone”. What can you do to increase the customer’s utility from switching to your…
9. Question 9 Which of the following statements are correct? 1 / 1 point Customers often try to increase switching costs to make sure their supplier is committed to them. Customers…
5. Question 5 Which of these statements are true? 1 / 1 point A customer will switch to a new supplier if the “goodie” received from the new supplier for switching and…
4. Question 4 Suppose you want to switch transaction partners. In which of the situations described in the following do you incur direct switching costs? 1 / 1 point You want to…
3. Question 3 Examples for different types of switching costs are… 1 / 1 point …relationship-related switching costs. That is correct. As discussed in the lecture relationship-related switching costs occur,…
7. Question 7 Imagine you are the CEO of a Railroad company offering public transportation for 50 € a month. You have heard rumors that a new bus company is…
