77,778 Post navigation Snacker Crackers is studying the impact of an advertising campaign for their multigrain product line. Without the ad campaign, their sales in October were 80,000 boxes. With the ad campaign, sales fell to 70,000 boxes in November. Historically, October represents 15% of their annual sales and November represents 5%. What is the lift for their advertising campaign? True or False. After a certain point, people are content with their salary and do not aspire to make more money.