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You’ve recently stepped in to run ads for an e-commerce business. They’ve run multiple ad campaigns, but saw a lot lower actions taken than they thought they would see. You investigate their Core Audience settings, and find the location set to three neighborhoods in San Francisco, the age set to 25-30, and just one detailed targeting criteria. What does this tell you?
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If you have a short time frame for data collection and need an answer immediately, you likely will have to use historical data.
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