Why do marketers focus so much time on developing a brand’s architecture?
To determine the price of branded products To determine brand value To build customer trust in the brand To develop a product
Which of the following is a product attribute for an iPhone?
Reliable Prestigious Gorilla glass screen Highly secure
What is the relationship betwen brand personality & brand equity ?
A carefully constructed brand personality increases the value of the brand.
Why do marketers spend so much time creating brand personalities?
To determine the risk rate To determine the brand strength To attract consumers who value the characteristics of that brand To forecast earnings
Your company is considering acquiring a high-power brand to merge with your own brand. What do you need to know to understand whether the two brands’ personalities would be a good fit?
The traits of each brand How each product is packaged The price each brand charges What the current marketing budget is for each brand
10: How can data analytics improve marketing strategy❓
It provides deeper insights into what matters and what is most likely to work.
